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Over the past two or three years, full-power marketing automation has finally become available to businesses of all sizes. It’s now relatively easy and affordable to set up systems of triggered messages that help your leads to progress along the sales funnel. And with an effective social media mark Read More

Welcome to a new roundup of social media tools and services! This month, let me introduce you to Quill Connect, Spruce, Qureet, Online Broken Link Checker, and Comment Bubble Read More

My interview with Cendrine Marrouat of Social Media Slant. Show notes:

01 Reading Cendrine Marrouat's Twitter bio. @cendrinemedia
02 Paper.li - "Be a Publisher". Lyceum's page on Paper.li.
04 This Week in Social Media: 7 Predictions from the Paper.li Community for 2015 - Paper.li blog
10 Soci Read More

One of the ways you can avoid content shock is through the use of creating content that is relevant to the niche market that you are targeting. Read More

Do you know that NASA has about 500 social media accounts across multiple networks? Such an effort means a massive social media team and a lot of work…and lessons for any business hoping to make a splash in social media. Read More

Ten contributors from across the world share their experiences using images in their content marketing, answering the following questions:

Where do you get photos for your content?
How do you choose / adopt / fit them into it?
What social media is the most effective for you in terms of visual Read More

Too many personal brands use social media as a megaphone rather than a medium to build two-way conversations. So, I wanted to address this issue today. Read More

Read on to learn more about these experts and what they have to say about keeping workers happy without bumping their pay grade. Read More

During the last #BizHeroes chat of 2014, we asked participants to share their predictions for 2015. We ended up with over 300 great ones. So many that we could write a book!

Instead of actually writing that book, I thought I’d write a roundup highlighting the ones that are likely to happen this Read More

I keep repeating it. Your success in social media (and elsewhere) depends on your hard work, commitment, patience, and how respectful you are towards your audience.

Two years ago, I started following the page of a blogger I really liked. She shared interesting and thought-provoking things. Actua Read More