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Do you know that 27 million pieces of content are shared daily on the Internet? Quite impressive, isn’t it? And if we add the fact that the average attention span is a mere eight seconds, it is fair to assume that a majority of this content will go unnoticed. Read More

The life of an entrepreneur or small business owner is not easy. We have to be on the ball seven days a week. From connecting with our audience, creating / curating / promoting content, and monitoring conversations around our brand, we do it all ourselves! Read More

Hello Cendrine,
I wanted to send a quick note to thank you for mentioning our company on your blog.
Much appreciated,
XXXX Read More

LinkedIn is the social network of choice for many businesses and entrepreneurs. Unlike Facebook or Twitter, LinkedIn is all about business. It is THE place where beneficial partnerships are the most likely to happen.

But how, you ask? Read on. Here are 9 tips to get you started on the right trac Read More

For the last eight years, I have observed websites in many industries to understand how successful design works. This has not just helped me build my hub to be as useful to my audience as possible, but it has also allowed me to advise clients with theirs. Read More

Today, I conducted a webinar on Google+ for Social Media Week Lima. Unfortunately, things did not go as planned. After a late start, there was no sound. And things remained that way until the end.

A video without any audio not being a real video, I decided to upload my slides to Slideshare and m Read More

The photo above is three years old. I took it during one of my stays in Toulouse, my home town.

I love the black and white format. It does not just embody timelessness and elegance. It also allows a photographer to share their personal vision of the world in a simple way.
Read More

If you want to learn more about social media, Google+, Pinterest and Facebook you can do that and more on Pinterest. Here are 16 of my favourite social media Pinterst boards that I think marketers will enjoy. Read More

Using social media to promote one's business can be a stressful and overwhelming experience. The constant pressure of staying on top of one’s niche to provide quality content may lead to a lack of proper physical and mental rest.

The consequences are not fun. Burnout makes life miserable while k Read More

Years ago I saw a study for Travelers Insurance that showed persuading people to complain could be, in fact, the best business move a company could make. Only 9 percent of the non-complainers with a gripe involving $100 or more would buy from the company again. On the other hand, when people did co Read More