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No matter how much traffic your site gets, what really matters is conversions. Convert neutral traffic – people who haven’t decided whether to buy or not – by investing in analyzing and incentivizing them to buy. Increasing conversions is more financially beneficial than driving more traffic. Inste Read More

The holiday season is officially in full swing! And with it is a dizzying whirlwind of social media campaigns.

Consumers’ attention will continue to be solicited. However, when 2015 is finally upon us, not every marketer will come out a winner.

Now, there is some great news. This potential to Read More

Google+ turned three a few months ago. Once deemed a pale copy of Facebook, the platform has grown by leaps and bounds and is now part of the major seven which include Facebook, Twitter, and LinkedIn.

While many B2C companies have jumped on the bandwagon, the same cannot be said of the B2B segme Read More

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to November 2014. Read More

Do you know that only two in 10 of your visitors will read your articles until the end?

People don’t have time to waste. They want to find the information they need quickly and easily. And it has to be presented in a friendly manner.

Today, let’s go back to the basics. Here are seven tips to Read More

On any given day, millions of people visit Facebook and Twitter to share their positive and negative experiences about products and companies. Social media has given them a voice and empowered them to redefine their relationship with brands.

The trend is not going anywhere. Consumers want to be Read More

According to the Competitive Intelligence Blog , only 19 percent of B2B brands use Instagram. And when it comes to marketers, 22 percent have jumped on the photo-friendly bandwagon. The reason? Instagram is still considered a B2C-centric platform. Read More

In this day and age, it is no longer enough to organize an event and expect people to find you. If you want to draw the crowds, you have to reach out to them first. It’s about marketing in a smart way. Read More

Welcome to a new roundup of social media tools and services! This month, let me introduce you to:

Smore
GIFMaker.me
Scoopinion
Content Idea Generator
Primal
Read More

If you use social media to promote your business, you need a social media policy. Why? Because anything available online could potentially become viral — especially mistakes from employees and unresolved complaints. You need something to keep your online presence consistent and protect your company Read More