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“I don’t have time for blogging.” “I can’t figure out how LinkedIn or Google+ works.” “I have no idea how to find my audience.” “I don’t have enough followers to make a splash on Twitter.” “I can’t afford to do social media.” Read More

What makes famous brands recognizable? Their logos and slogans.

Take McDonald's, for example. A simple look at its Golden Arches and "I'm loving it" motto automatically evokes an emotional response that goes beyond tasty hamburgers and fries.

A slogan is not just an important part of a brandi Read More

Brands need to figure out how to deal with Facebook Zero and dramatically decreased reach. Here’s how Read More

Wondering if you missed any big announcement in the social media universe in May? The answer lies below. Read More

One question people often ask me is: "How can I get more responses to my posts on Google+?"

Here is an easy tip to help you gather steam. Read More

The screenshot you see here shows a short exchange I had with the member of one of my Google+ Communities today. To me, it works as a good example of what has been happening for far too long on the Internet.

I have said it time and time again: Social media is about people. As such, all the techn Read More

When I started my first blog, I had no idea what I was supposed to do. And the information available online was very limited compared to today. So, I had to learn the hard way.

Now, nine years and many blogs later, I would not change a thing. My mistakes have taught me a lot. The most important Read More

“Did you see this big company with a million followers on Twitter? I wish that would happen to me!”

“Yes, it’s a huge number. But what would you do with that huge audience?”

“That would open so many doors for me!”

“Doors to what?”

“I don’t know. That would encourage people to check out Read More

Criticism is part of the human fabric and takes place in our daily interactions.

"No offence, but…" "I don’t mean to criticize but…" There is always a ‘but’ somewhere, as though each person’s perspective prevailed over others. As a result, we do not always understand that there is a fine line be Read More

I have been fascinated by the concept of leadership ever since I read The Story of My Experiments with Truth. Mahatma Gandhi’s autobiography is one of the best testimonies of what a human being can achieve if they decide to dedicate their lives to walking the talk. Read More