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With the explosion of social media, online brand visibility has become of paramount importance for companies and entrepreneurs. Hosting online events is a great way to reach more people and establish trust.

Looking to promote your brand with online events? All you need is a computer, a webcam an Read More

In Canada, as in the rest of the world, more and more companies have officially harnessed the power of social media to expand their marketing horizons and increase their commercial success. Such are the findings of a new survey conducted by Regus, the global provider of flexible workplace solutions Read More

Many freelance writers find it hard to be happy in their jobs. For most of them, it is their means to feed their mouths, put a roof over their heads, and pay their bills. In other words, writing is reduced to being an obligation and not the craft they used to love. Are you one of these writers? Read More

When Twitter’s new follow button was launched on May 31, 2011, I immediately implemented it on my blog and website before writing an article for my Social Media column on Examiner.com. I liked the simplicity of the button. However, what mostly appealed to me was its powerful features. Visitors did Read More

What do all successful companies and solopreneurs have in common? They have branded themselves well.

Branding is what helps you make people aware of your existence, as well as the existence of your products and/or services. And yet, many entrepreneurs, especially independent artists, still do Read More

When it comes to social media, some people are more successful than others. Why? Because they know that there are rules and that etiquette works in the same fashion online and offline Read More

It is important to observe what others do in order to learn what works or not. Usually, independent artists make five major mistakes that may be detrimental to their career.

The 4 Dangers of a Self Released Album is an excellent article written by M. Frascogna. It states a sad but obvious truth: Read More

The internet has opened up opportunities for small business because it can make the little guy look like a big guy... Read More

The other day, I was approached by an online contact who wanted to know the benefits of blogging. “I am on Facebook and Twitter and update my profiles almost every day. Why should I have a blog?”

If you want to build a successful brand online, you must blog. Why? Read below… Read More

After the recent launch of Twitter's new Follow Button, it is Google's turn to upgrade one of its social bookmarking tools. Rolled out in March 2011, the +1 Button only allowed Google users to recommend content to their friends and contacts directly from Google search results and AdWords ads. The f Read More