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By now, you’re probably one of the 300 million people around the world with a LinkedIn profile. But having a LinkedIn profile and never posting a status update is like writing a great bio and putting it in a filing […] Read More

By Alex Pejak

Did you know that, according to the researchers at Common Sense Advisory, 56.2 percent of consumers find the ability to learn about a product in their own language more important than the price of the product? This is perhaps why research from the California State University at Chi Read More

New words frequently combine two with similar meanings, but glubricant is a combination of opposites whose meaning is immediately clear. Managing people effectively means getting them to work together. Sometimes that takes glue, and sometimes it takes lubricant. Knowing which role to assume is key. Read More

Here are five things any front-line employee can do to welcome customers, make them feel wanted, give them comfort that you are there to serve, and actually enjoy the interaction! Read More

Wouldn't it be cool if business owners got to draft people like the NFL does? Here's why a content marketing specialist needs to be the first pick for ANY business. Read More

By now I'm sure you are familiar with Google's social layer known as Google + and perhaps you already know about Hangouts on Air. Hangouts on Air or, as they are sometimes referred to, HOA's are live online videos that are broadcasts to your Google+ page or profile and your YouTube channel at the s Read More

“Humans simply aren’t moved to action by data dumps, dense PowerPoint slides or spreadsheets packed with figures. People are moved by emotion. The best way to emotionally connect other people to our agenda begins with ‘Once upon a time…’ Read More

Few would deny that storytelling is a powerful tool for inspiring action and influencing thought leaders, donors, and decision makers. However, few of us working in the social impact space could admit to utilizing storytelling to its fullest potential. Read More

When it comes to acquiring customers, most people focus on the cool kids of social networking like Facebook and Twitter. But sitting at the front of class with a lot of ambition is LinkedIn. More than a digital rolodex, LinkedIn is fast becoming a publisher, super connector, economic data specialis Read More

5 Beats by Dr. Dre Marketing Strategies for Entrepreneurs. These 5 marketing strategies helped two music icons create a powerful global brand, they can help you Read More