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As a startup founder, you're probably looking for ways to cut costs wherever possible. Fortunately, sweat equity can help make up for a trim marketing budget. Read More

Technology is changing all the time, and each new advance promises to revolutionize business and marketing. But what will, and how can you take advantage of it? Read More

Have you ever wondered if there’s one most important technique or approach most small business owners use for success? There’s not! But there are some essential ingredients that go into building almost every successful small business.
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Through social media and big data the Leave campaign strategy managed to sway the EU referendum result in their favor despite the polls.
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You might find it hard to believe, but content doesn’t have to be game-changing to perform well and achieve its objectives. In my experience, a lot of marketers are fixated on creating that “perfect” piece of content. Read More

As a small business selling online, you should be using Twitter to increase brand awareness and sales. Here are 7 Twitter features that you should be using Read More

Anybody can be a boss. However, without solid leadership skills, it is near impossible to effectively manage a team with any level of success. Read More

As an entrepreneur, you have to improvise and adapt quickly to survive and thrive in the face of the unpredictable challenges of the market. But this improvisation a not a comedy, although there are some distinct correlations, in relation to reacting, adapting, and communicating. In business and in Read More

To be successful you need to have a purpose, a plan and then take action; listen to feedback and make changes as necessary. Do you follow this success formula? Read More

Influencer Marketing or Influencer Outreach Campaign is a marketing strategy used by marketers and advertisers with an objective to reach their potential consumers through the content and influence generated by the Influencers.

The channels engaged by influencers and social influencers include b Read More