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Customer focus groups allow brands to directly and personally approach customers. This interaction allows them to gather honest and accurate business insights. Read More

Deciding to change your career is one of the biggest decisions a person can make in their professional life. It can often seem quite daunting and, when faced with the decision of leaving your current job or sticking with it, many will choose the latter as the easiest option.

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As latest reporting now suggests that a fifth of the world’s population will be obese by 2025, with Britain on track to be the worst in Europe, health initiative BHWA advises employers that they have the power to influence the obesity crisis and it’s in their best interests to act. Read More

If you are thinking about starting a podcast, here are 5 reasons you should get started.

Podcasting Enhances Your Personal Development
Podcasting Improves Your Public Speaking Skills
Podcasting Helps You Grow a Loyal Audience
Podcasting Has Less Competition than Blogging on YouTube... Read More

How do you write shareable blog posts? Are there any rules, besides the good-old “be creative” advice? Here are some effective writing tips that will make you the master of social media. Read More

There are many ups and downs along the way when you have a business to run. Part of the reason for this is just because there is so much involved.

Looking after a business is a complex and trying affair; but when it works, there is nothing better in the world. When it is not working so well, how Read More

Content marketing is the backbone of SEO. This is exactly why a report from the Content Marketing Institute showed 80% of B2B marketers have a strategy in place for it. Regardless of whether you’re a novice or you’ve had years of experience, creating a proper content marketing plan should be a prio Read More

Generating leads as a real estate agent can be challenging.
Everyone knows a real estate agent or has a cousin or neighbor that is an agent. Buying and selling real estate is about relationships, that’s why referrals and in-person networking tend to be the biggest lead drivers for most agents. Read More

We are excited to introduce our new video series, Bplans Explains Everything! Check out the first installment about what a business plan is, and subscribe to our YouTube channel for more great video content.

So, what is a business plan? Read More

As times goes by, the world of advertising and marketing changes significantly. One major shift that companies have seen, and that many are still debating over today, revolves around the idea of inbound marketing vs. outbound marketing. But to understand which method of marketing is better and more Read More