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There are at least two reasons why you should bother with hiring through social media. And, at least, two things you can implement today to get brilliant applicants. Let’s go. Read More

Amidst the increased attention on the subject of racial justice this past year, Martin Luther King Jr. Day is an opportunity to reflect on our progress with civil rights in this country - and consider how far we have yet to go. As the King Center notes,

“We commemorate Dr. King’s inspiring words Read More

I came across an interesting quote from Perry Marshall today:

“Wannabes wait for their lucky break. Entrepreneurs engineer four, five, six plans and execute them in tandem, wagering that at least one plan will get traction.”
Read More

In the New Year, buyers’ needs and purchasing behaviors will evolve further. That means salespeople, too, must amend their approach to prospecting, generating, qualifying, and nurturing leads, securing commitments, and growing accounts. To help sales organizations stay relevant and develop a compet Read More

Email marketing promotion is one of the most essential tools for small businesses to win more clients. Having an established mailing list and consistent frequency allows businesses to gauge what strategy and messaging works best.
But what are best possible elements an effective email promotion hav Read More

Sujan Patel is the cofounder of Content Marketer and Narrow. These popular tools help you scale and automate your social media and content marketing efforts. Sujan has over 12 years of internet marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intu Read More

To help you navigate this year’s social media-wide celebrations, Sprout Social has created a 2016 calendar listing some of their favorite holidays. We hope it will be a valuable resource as you populate your content calendars throughout the year. Read More

There’s very little that is “small” about small businesses anymore. The advancement and spread of technology around the world in recent years — especially cloud and collaboration tools — makes it possible for many businesses to more effectively compete against large enterprises. In fact, a recent s Read More

The landscape of social media has changed over the years. If you are beginning to leverage it today, you are late. Nevertheless, it’s better not to worry and delve into the task. You can still make a lot on the social web. You just need to be a little more creative and leverage strategies that othe Read More

Twitter is rumored to be expanding to 10,000 character tweets. We know that regular users don't like it, but what do business owners and marketing experts think? Read More