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We've all seen big players try to manipulate our emotions - if not to convince us buy more stuff, then to make us believe the value of certain things - like your brand perhaps.

And small businesses can do the same.

Easier said than done? Yes. Doable? DEFINITELY!
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Is leveraging a holiday in marketing promotions or advertising campaigns the right thing for your small business marketing strategy? Before wasting limited advertising dollars, you need to follow these steps. Read More

Big, scary, audacious leaps may cross your path from time to time but they can actually be pretty awesome. I did just that, and as the new year began so did a surprisingly new me. Read More

If you’ve been primarily selling your products on an e-commerce site like Shopify or Etsy, or have built a name for your business using free platforms like Blogger, Read More

Are fewer ads always better? Google recently announced that it will penalize sites with more than three ads above the fold. Frequently, these sites are low-quality sites with super-SEO’d, thin content landing pages designed to have people quickly bounce off the site when they click on one of the ad Read More

3 tips for writing supersonic copy that resonates with your voice and inspires authenticity and trust! Read More

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I'm very happy to share my interview with Deanna of Apples and Oranges, a screenprinter and designer who infuses all of her work with cheerful colors. Read More

Both AdSense pay-per-click advertising and affiliate marketing can make you money online. But which ad strategy is best?

This video covers the pros and cons of Google's AdSense PPC ads vs. making money from Affiliate ads, including my recommended strategies for your website.

Both Adsense PP Read More