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Many people look at the popularity of Facebook and decide that because it has such a large membership means it should be the primary social network to focus their marketing efforts. But people are not on Facebook necessarily for business networking or to make B2B purchases. Most people on Facebook Read More

There are plenty of ways to build inbound links for SEO purposes. A white hat link building campaign should include tactics, such as article marketing and document sharing, press release distribution, social networking, directory submission, blogging and guest blogging, blog commenting, video marke Read More

Infographics are a great way to inject new life into both your content marketing and link building campaigns. They are a fun and unique way to present hard data in a more manageable form, allow your brand personality to shine through and (hopefully) generate a lot of links for your site! But before Read More

I recommend you always include a couple thumbnail shots of your best selling products because it gives the email recipient a teaser into the types of products you carry and will greatly increase the chances of your line sheet being opened or your website being viewed. Read More

I recently had the chance to interview blogger and internet marketing whiz Kim Castleberry of Just Ask Kim. Most of you know Kim already or you might remember a post I did called Video Blogging Women on the Rise over a year ago. Kim is certainly on the move, and on her blog, she provides in depth t Read More

With all of the frenzy surrounding Black Friday deals, and how they can benefit customers, businesses need to take some time out to consider whether or not offering deep discounts is best for their own businesses. Read More

This is a comprehensive Guide to giving gifts to clients and employees this Holiday season. It includes information about:

- Who to give gifts to

- 5 Gifting mistakes to avoid, including whether re-gifting is appropriate

- Tips for shipping packages
Read More

In comparison to the likes of facebook and linkedin, not many organizations know how to use twitter effectively for this purpose. Read More

Here at Brick Marketing we have an in-house developer that we turn to when the time comes for implementing our SEO recommendations on a client’s site. While I know a fair amount about web development and am comfortable making minor changes to my site and to our clients’ sites, I know that I’m not a Read More

Before starting any kind of search engine optimization, it’s important to conduct keyword research for every page of a B2B website. The search engines rank pages individually, so it’s important to focus on all pages, not just the homepage. Each page should target keywords that are most specific to Read More