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In this post I want to talk about a technique that I call social stacking. Now everyone knows social media is an absolutely fantastic way to drive traffic to your website, once you've built up your profiles and follower numbers.

But often the actual process of dealing with social media, posting Read More

Welcome to show 42 of the Content Champion podcast. In this episode, it’s my honour to be speaking with ‘the’ Rand Fishkin of Moz.com and Inbound.org fame – about how to measure the success of our content marketing campaigns. Trust me, this is one show you don’t want to miss… Read More

As a highly competitive field, online marketing increasingly requires the use of sophisticated strategies in order to grab online users’ attention and enhance their digital experience. Read More

Hello and welcome to episode 41 of the Content Champion podcast. On the show this time round, I’m delighted to be speaking with Claire Mitchell of The Girls Mean Business.

An experienced entrepreneur and marketing professional with over 15 years’ experience, Claire is buzzing with practical, dow Read More

I can’t believe we’re already up to episode number 40 of the Content Champion podcast. This time, I’m thrilled my guest is the ‘Social Media Bloke’ himself, Andrew McCauley of Autopilot Your Business. Read More

Let’s face it. Being productive with content creation can be hard. We’ve all been there – a superb idea for a new blog post, free report or guest article pops into your head, and we can’t wait to get started. Read More

I’m thrilled my guest on show 39 of the Content Champion podcast is Mark Schaefer, the globally renowned marketing and business consultant, best selling author, educator and speaker. Read More

My guest on episode 38 of the Content Champion podcast is SEO expert Casie Gillette of KoMarketing Associates, who explains how SEO and content marketing work together in creating the connections to enhance your online visibility. Read More

It’s time for episode 37 of the Content Champion podcast, and I’m thrilled my guest on the show is experienced copywriter, blogger and speaker, Rachel Foster of Fresh Perspective Copywriting. Read More

Five months ago I published a huge content marketing glossary on this site that generated some interesting results, and paved the way for a new content creation strategy that everyone can benefit from. Read More