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Do you have a clear idea of where your online business is going, what it can offer customers and what it stands for?

Can you communicate this clearly and concisely to others?

Unfortunately, one of the most overlooked aspects of a profitable online business is a strong mission statement. Read More

In order to illustrate how to build a buyer persona, it's first important to understand what one actually is... Read More

Whether we like it or not, the world of online business is becoming more competitive than ever before, so it pays to know everything about your competitors... Read More

Loz James is a professional copywriter and content marketer with over 15 years’ experience. His blog, ContentChampion.com, was started in 2013 to provide content marketing strategies for small business owners and online entrepreneurs... Read More

In show 25 of the Champion Champion podcast, I discuss big data and the Wordsmith For Marketing automated software platform with its creator, Robbie Allen... Read More

In session 24 of the Content Champion podcast, I speak with social media marketing expert Jeff Bullas about driving large amounts of traffic to your website Read More

In today’s competitive marketplace, the term “second best” can often equate to “first loser” without a solid business plan in place. Of course, a good portion of this outcome will revolve around reaching your correct target market... Read More