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Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.”

According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, Read More

If you want to be a successful entrepreneur, it’s not enough to simply brand your business. You also need to consider your own personal branding. You can learn a bit about personal branding from the experts included in this post by Dipti Parmar on Preceptist . Read More

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customer pers Read More

We look at some of the digital marketing laws that exist. Do you know them all? Are you breaking any? Read More

Are you ready to hire an employee for your small business? Today we talk about the best way to write a job ad and how to hire the right person. And once you hire them, do you know how to delegate? We discuss these topics and this episode of the Small Biz Ahead podcast with hosts Elizabeth Larkin an Read More

Your copy should attract visitors and inform them about your brand, but it doesn't stop there! Find out how to brand your company through your copy. Read More

Each and every social media network has its own specific analytics tools. One can easily analyze their marketing campaign or endeavors through these analytics tools. For example, we have Facebook analytic tools that can help one easily monitor their marketing activities on Facebook. The reaction of Read More

Ever needed some advice or a little inspiration to keep driving your business forward? You’re not alone. At some point down the line, all small business owners find themselves in a quandary or rut that they need to get out of.

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