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How will you know if what you’re writing is any good? You write to the best of your abilities, so to you even the most poorly received article was supposed to be good.

An editor, however, will be able to sniff out weakness straight away.

* The opening line is weak
* I lost interest during th Read More

No matter how seasoned you are in the world of online marketing, it’s always smart to surround yourself with other pros. The good news is that there are countless marketers online who are willing to share their advice. The bad news, of course, is that it’s not always easy to distinguish between the Read More

“Knock knock...” Silence. Making website visitors interested enough to fill in your contact form is one of the hardest things to achieve when designing your SMB website for lead generation. Read More

Weeding out those who aren’t qualified is easy, but screening the final group for the star performer in the mix is difficult. These three filters to add to your interview process can help. Read More

If you want your business to be different (and better) than your competitors, you need to read different (and better) books. Read More

Distributed staff, as in remote, offsite, or on the beach employees are the great fit when your organization values align. Though for some, like Yahoo’s telecommuters, remote employees aren’t working out.
Read More

Are you eroding trust with your audience? What actions could be making it harder for you to sell? Here are some of the activities that could be hurting your business. Read More

I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s wha Read More

Using hashtags on Twitter is a great way to get your content noticed. In this quick tutorial you'll learn how to find your top performing hashtags in Twitter Analytics so you can use them in your tweets. Read More

Hard work, alone, doesn’t make us better people. It doesn’t mean we will win. But it does give us an opportunity to be a part of something that we can appreciate because we worked hard for it. Read More