Are you eroding trust with your audience? What actions could be making it harder for you to sell? Here are some of the activities that could be hurting your business.





Comments


Written by lyceum
1486 days ago

David: What do you think about Google's goo.gl?



Written by tiroberts
1488 days ago

Great info. Thanks for sharing.



Written by tiroberts
1488 days ago

Great info. Thanks for sharing.



Written by lyceum
1491 days ago

David: What kind of URL shortening services have you used in the past?



Written by davidlowbridge
1491 days ago

I have used most of them at some point in the past. TinyURL is the best for keeping trust, but still, research has found that shortened URLs erode trust between audience and brand.

It is mainly because they can't be sure of where they are clicking through to.

Another downside of TinyURL is it can often be longer than others and on one or two occassions, their preview shortened URL was longer than the original.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!