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Symbols are a visual shorthand that businesses can use to imbue their brand identity with a deeper meaning. Symbols create connections between your company and the ideas you want people to associate with your company. Here's what you need to know.


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Starting a brewing business is hard work. But, if you’re passionate about beer, and you’re ready to join the craft beer community, here’s a complete, 9 step guide on how to start a brewery business.


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Stock photography sites can provide the raw images that you can creatively transform into valuable visual content. They can also supplement the written content you’re already creating for your small business. Here are 7 of the most popular stock photography sites.


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91% of consumers are more likely to buy from an authentic brand than from a dishonest brand. If you’re struggling to grow your business, you may need to do more to convey authenticity to your customers and prospects. Here are five key factors that help brands increase their authenticity. Read More

Real estate is an enormously competitive field. If you want to take the plunge and start your own real estate business, there is a lot to consider. Here’s a complete, 11 step guide on how to start a real estate business. Read More

Is your business struggling to grow? Is your brand failing to get traction? By examining your business’s strengths, weaknesses, opportunities, and threats (SWOT) you may find a path to new growth that you never suspected.

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We’ve created a comprehensive guide to help de-mystify and de-stress the process of starting an Etsy shop. Learn branding basics, how to create listings, product pricing, financial and legal details – even marketing and long-term strategy – everything you need to succeed as an Etsy entrepreneur.
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This is the most complete guide online on how to start a business in 2019. Two-thirds of businesses with employees survive 2 years and about half survive only five years. Businesses that survive and thrive have an unfair advantage. Here's what you need to know...

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Working on your business means constantly seeking new ideas for improvement. Wouldn’t it be great to cut to the chase and go straight to the best resources for great new small business marketing ideas? Here are the top 16 small business marketing blogs you should read in 2019.




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In 2018, we saw some terrific examples of strong branding. But we also saw many terrible branding mistakes that could have been avoided. Here's a good look at the best and worst branding of 2018, and tips on how to create a successful brand experience for your own business in 2019. Read More