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The power of social media and the viral effect it can have. Sometimes news goes viral on it's own. Sometimes there is a secret campaign behind it all. Read More

These days, getting attention online is the key to success—and most small business owners are striving to get some. But as Jim F. Kukral points out in Attention! This Book Will Make You Money, too few of you think about what you’ll do with the attention once you get it. And unfortunately, attention Read More

A guide to help you transition from being an employee to starting your own business. Great tips for what you should be working on in your business while you still have your full time job. Read More

Search Engine Optimization is the process of creating content that is significant to your business, matching the content to the search terms through keywords to build ranking and authority within the search engines organically to ultimately increase traffic, awareness and sales. The search engines Read More

Some job interview questions are off beat–and some are downright bizarre. Here are the strangest interview questions asked by hiring managers in Read More

Can You Describe your Company in 15 Seconds? Commonly called an elevator speech, all business owners need to be able to answer the question "So, what do you do?" Read More

Starbucks Corp., the world's biggest coffee chain, unveiled a new logo on Wednesday that omits its name and the word "coffee," infuriating loyal customers. Off to a rocky start, but will this be a smart move in the log run? Read More

Review of four online tools (mostly free) that can make your website or landing page more engaging, communicate branding messages more effectively, see how people interact with your content in social media and get feedback on usability. Read More

Building backlinks can be a tedious job. Directory submissions provide little link juice, and exchanging reciprocal links will get you no where fast these days. So what’s the solution? How about a blogger outreach program? The opinions of bloggers are heard and respected by thousands, yet many comp Read More

There are many ways an employer can show employee appreciation without breaking the bank. We discuss 6 of them in detail, and lay the foundation for many more. Read More