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I was scrolling through Instagram the other day and I came across a photo that gave me that a-ha moment. As a huge proponent for Instagram for businesses I am always looking for new ways that businesses can take advantage of this platform. And one of the companies I follow gave me this great idea. Read More

Get Organized! How to guarantee the most "bang for your buck" by creating an editorial calendar for your social media efforts! Read More

Most business owners realize that the marketing slogans, logos, and other trademarks and service marks used by their company are extremely valuable commodities. The amount of time, effort, and dollars that go into establishing these things can add up quickly and pay off huge with a brand that reach Read More

If you're considering a new business credit card (or you're having trouble with your current card), here are 3 business card "gotchas" to be aware of and -- ultimately -- avoid. Read More

Many executives and business owners choose to sweep issues under the rug until they become crises. If you manage an issue, however, it won't create job losses or stock drops. PR expert Gini Dietrich on the best way businesses can avoid a "PR crisis" in the first place. Read More

Many entrepreneurs actually refuse to do financial projections beyond the first year, insisting that no one can predict the future. They need to realize that investors ask for projections, not merely as predictions, but more as commitments from the founder and his team. If you are not willing to co Read More

Tweet Tweet...This post is by Brett Jarman. When a small child is in pain, emotional or physical, we can often relieve it with a simple distraction: a song, a piece of ... Read More

Your website serves as an online portal of your business. It doesn't only allow your customers to easily access your products and services, it also helps extend your business reach.

And to be able to ensure that your site can actually convert visitors to qualified leads, the following are some o Read More

This guest post from Desolie Page not only explains why a style guide is essential, she covers what it should include. Bit by bit. One to bookmark! Read More

Innovation in business has less to do with economic swings and more with the strength of a company’s passion, taking care to avoid knee-jerk reactionary rhetoric and disjointed activities along the way.
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