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A new study by Urban Airship asked 500 brands where they stand in mobile - how they use mobile channels, segment their audiences and measure ROI. This infographic details the findings. How does your brand compare? Read More

Building a landing page is a key element of any online marketing campaign. This high level overview will show you 5 components of a successful landing page. Read More

Are you serious about gaining high quality Twitter followers? Finding top influencers in your niche doesn't have to be a chore and these tools can help you. Read More

I’ve got a confession to make. Sometimes – quite often actually – I absolutely hate writing. I know this sounds weird coming from a professional copywriter and content marketer – but I’m afraid it’s true. Read More

Do your Hotel have questions about Hotel Social Media Marketing? Discover 10 Unsexy Truths about Hotel Social Media Marketing. Read More

Many small-sized companies think it’s difficult to compete against large corporations with their equally large budgets. But, many customers prefer to do business with a smaller organization just for that reason. Size can dictate the ability of a company to create and build relationships with their Read More

There are several benefits to using content marketing for your business, but some overlooked areas are how a blog can actually directly help your sales team by saving them time AND getting them better leads. Here are 4 reasons your sales team needs your company to have a blog. Read More

Want to know a quick path to a disgruntled shift employee? Schedule them for the dreaded “clopen”. What is a clopen? CLOSE/OPEN = Clopen. It’s when someone closes (or has the last shift of the night) then has their very first shift the next day. How convenient is that! Why go home? Just nap on a co Read More

Are you possibly being duped into buying your insurance through your payroll provider? Is the ACA something to worry about? Are you over-reacting about something that is easily solvable? If you’re happy with your broker, don’t let weekly calls and strong-arm scare tactics bully you into doing somet Read More

It is important to point out that “costs” are not always hard and fast about the monetary bottom line. Cost can also be about the emotional investment in something that isn’t quite working out. Check out this article to learn more about how sunk costs can affect your business decisions. Read More