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It’s emerged that social network Facebook conducted an experiment into its users’ emotions and the effect of posts on them. The study ran for a week and the site deliberately skewed the appearance of users’ newsfeeds to look at the effect of positive and negative posts. Anger ensued. Read More

My personal experience has taught me that growing a business, whether organically or by acquisition, is never easy. Coupled with my experience working with other entrepreneurs who are distracted easily by shiny, new opportunities, I recognized the need to develop a quick way to evaluate business op Read More

Technology brings incredible precision to many aspects of our lives. It’s time for marketing to catch up with precision measurement.

Digital Marketing used to be a vision of the future. Well, guess what? The future of digital marketing is NOW. Read More

Looking for fun and creative ways to promote your business this summer? Here are some ideas! Please share some of your own creative ways to keep your business top-of-mind for your customers, too. Read More

In order to ensure your company’s operations run smoothly and efficiently, it’s important to monitor specific needs and workflow. Analyzing productivity and comparing it with employee cost is one informative business strategy. Improved payroll processes can be a useful tool to help you accomplish t Read More

Cloud computing has moved from being “a nice idea that could help a company” into “we have to take advantage of this, now.” If you are looking into a cloud service provider that will be the most helpful, safe, and secure, here are some helpful hints and ideas to consider when it becomes time to cho Read More

Want to measure the success of your Instagram efforts? Not sure which filters are leading to the highest engagement or even the bes time to post on Instagram? IconoSquare is a free Instagram analytics tool that can tell you all that and more. Read More

People love watching videos online and often spend more time doing so than any other activity. Did you know that, according to Cisco, 90% of all Internet traffic in the next few years will be from video? So if you’re not using video for your business and content marketing efforts yet, you should be Read More

Niches offer hundreds of thousands of dollars in untapped market opportunity that goes unclaimed. This money could be in your pocket. Read More

One of the reasons for the popularity of podcasts is that users, your customers and your target market, are able to easily access the information and listen to it on their computer, phone, tablet or just about anywhere. Read More