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Influence marketing has become the new formula for creating dominant online sales and advertising campaign strategies. Where traditional marketing was primarily focused on persuasion, influence marketing is more often related to advocacy through cross promotion. Read More

Do you live in a beach town or community? Is your beach frequently visited by tourists and fun seekers and you want to legally make money off these visitors. Then below are ten simple small business ideas for beach towns and communities that you can start today. Read More

One of the big conversations that is going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics, blogging, email c Read More

Visual Website Optimizer is an A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor and then see which version produces maximum conversion rate or sales. Visual Website Optimizer is also a flexible multi Read More

Part two in a series on holiday marketing for small businesses. This post focuses on writing your holiday marketing emails for your small business. It's a follow-up to our "Procrastinator's Guide to Holiday Promotions". Read More

Why is it that in a world which is absolutely jam-packed with news, information and data that we often struggle to draft content to place on our blogs these days? The old excuses are not acceptable answers anymore. The internet has enough resources to do some researching on a specialized niche. Read More

You have mere seconds to capture a prospect’s attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done. Read More

FInding and sharing good content with your target audience is key ingredient in social media. How do you find the time. What tools do you use to find content? Read More

Pinterest recently updated their Acceptance User Policy particularly for these so-called “Pin to Win” or “Pin It To Win It” Contest. Here are few dos and don’ts you should probably familiarize yourself with. Read More

Do you want to get more Google+ followers? Improve your timeline and your behavior and more users will circle you back. Start by not making these 5 mistakes anymore. Read More