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Small business owners are always devising “killer” marketing or ad campaigns that – in theory at least – will send business soaring. Whether created in-house or with outside help, it can be a great concept, with sparkling design and a compelling message and yet still bomb big time. Read More

I wonder how many questions we all ask every day? I imagine it must be quite a lot. From ‘how are you?’ to ‘do you like this song?’, ‘would I want a link from this site?’ to ‘would you like to sign the deal?’. We are inquisitive and would never succeed in anything if we didn’t ask questions. So I w Read More

Last week I had the chance to meet lots of different super smart entrepreneurs here in Vienna. There was one great discussion I had with a startup that I particularly admired. They have built a product so beautiful and seamless I was blown away. Read More

There are many good reasons why a company might want to re-brand. Entrepreneurs by their nature see the benefits in upping their game. Constantly raising the bar within their category keeps the competition on edge. They spend more time keeping up or as I like to say. “following, not leading.” Read More

Let’s learn from my mistake, shall we? A couple weeks ago, I changed the WordPress permalinks on another site of mine. The site is growing up and I wanted to make the WordPress permalinks more user friendly. I read somewhere that if I changed the WordPress permalink settings it wouldn’t break my li Read More

It’s not easy being the new business on the block, which is why building your credibility needs to be an early priority. For small businesses, your first customers are extremely important to building that credibility. According to research conducted by McKinsey, up to 50 percent of purchasing decis Read More

Year after year, cities across America continue to surprise us with new, innovative, and downright awesome businesses. This year we've already brought you the coolest new businesses in Philadelphia, Chicago, and San Francisco, and now we've gone nationwide, finding the hottest restaurants, boutique Read More

Solo ads are powerful advertising tools. However, any tool has its own limits and if you don’t know how to properly use it, then it won’t help you to achieve your goal. One easy method to improve the results of your solo ads advertising campaigns is learning from other email marketers mistakes. Read More

They yell, "I don't agree!" when you least expect it. They demand, "I need it . . . now" no matter what you're doing. And if they think you're not paying them enough attention, they throw a bloodcurdling fit. Exasperated and exhausted, you want to yell, "You're getting a time out--that's it!" Except you can't, because it's your client, not your 2-year-old. Read More