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If the internet had a mascot, you can bet it would be a kitten dressed in a bacon costume. Mysterious, majestic creations, cats and bacon have totally taken the Internet by storm. Marketers need to know how to use this popularity to create business results. Read More

Want a chance to 'Get on the Shelf' at WalMart? You just might be able to with their latest contest. But, is it a savvy move or selling out? Read More

Get to know a number of free and inexpensive tools available to blogs and small business people, with the caveat of course being that you’ve got to have a deep understanding of and dedication to each tool to make them work. Read More

This case-study was published on the renowned Unbounce marketing Blog. This case study discovered 8 simple changes that led to a 700% increase in targeted email/newsletter subscribers and facebook fans. Research was conducted on 3 million website visitors. Read More

By now you probably know that, as a merchant, both the law and credit processing agreements allow you to offer discounts to customers who pay in cash. While cash has its advantages, there is a downside to consider. Here are both sides of the coin. Read More

Here's how buying locally can benefit your life and the future of the community in which you have invested. Read More

Successful LOCAL businesses are key to making our suburbs thriving places where people will WANT to live. Read More

Can you believe we’re halfway through 2013? While it’s the middle of summer – and before the holiday season begins – it’s a great time to re-evaluate your marketing efforts and see what’s working for your business and what is not. There are several marketing trends that have made their way through Read More

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Social media connections, if they exist, are buried elsewhere or reserved for monitoring pur Read More

It’s another Expert Briefs, where I ask really smart business owners to answer your burning questions. This weekend, I'm flying to Vegas to speak at Dennis Becker's event.

I asked my friends -
“Do you attend “in person” events and conferences?
If so, what are some faux pa Read More