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The following 10 tips will help make the most of the advertising dollars you do spend, and if followed should result in overall cost savings without jeopardiznig the reach of your advertising campaign. Read More

Social media is growing like the proverbial weed, and getting the attention it deserves. I think even to the most casual observer the effects of social media not only on individuals, but small businesses as well, is apparent. Most small business owners realize a need to leverage social media to grow their businesses, but in my conversations with o Read More

Every organization whether it be a Fortune 500 company, or a sole proprietor, should have a mission statement. A mission statement defines your reason for being in business. It should encompass your core business objectives, the values of your organization, and your purpose. Below are some tips and examples to help you write a winning mission stat Read More

Do you remember your first sale? The first time somebody paid you for your product, service, or information? I sure do, and I bet I'm not alone in getting that giddy feeling when somebody was actually paying me! What a thrill, and my enthusiasm was through the roof. Read More

One of the first questions to ask, and the hardest to answer, before starting any business venture is “Is starting a business right for me?” By starting your business after some serious self reflection you'll be getting off on the right foot and giving your business a chance at success from day one. Read More

Pricing, the all important business decision that can make or break you. Determining how to price your products and services deserves more than a little bit of your attention, but the good news is it doesn't have to be as difficult... Read More