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Create a content marketing strategy and a clearly documented plan (surprisingly only 32% of content marketers have documented their strategy) Read More

Today, as head of a Content Marketing business, it is indeed rare to find employees who are willing to push the envelope. Getting out of the comfort zone is rare even though the opportunities are aplenty. That said however, are we as management willing to give our employees a long rope to experimen Read More

The logistics scenario around the globe has undergone significant changes in the past few years. Growing customer demands and tough competition have Read More

Now that Google has announced the debut of its Structured Snippets ad extension for AdWords, how will this new addition impact your overall PPC campaign strategy? Read More

Once we have the research in place there is the structuring of content – what will comprise the introduction, what will follow in the next paragraph, what diagrams will we include, how will we conclude it? Once the structure is in place we start the actual writing. Draft One is usually relooked at Read More

Discover the gems in 80% of Google Analytics that you are not using, features that will transform your ability to identify high-impact insights and actions. Read More

These helpful add-ons for Google Analytics not only make it easier to digest data, but also help ensure you’re getting the most out of all Google Analytics has to offer. Read More

Change management zooms up to the top of a company’s priorities when an acquisition happens, and new customers and staff come on board, and a variety of cultural and working styles have to be adjusted to by the companies concerned. This is because roles change, responsibilities get re-defined and t Read More

Telematics powered fleet management solutions offer a number of smart features that the logistics domain can use to empower their business. Read More

Enterprise messaging has implications for customer service, trouble shooting, making sure employees know their industry better and can respond to new and challenging situations and so on.

As the world progress into a ‘planet of the Apps’, to put it in a jocular way, it is no wonder that there ar Read More