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Companies like Yelp have long been accusing Google of unfairly ranking Google+ pages ahead of their sites in local search results. The companies allege they’re losing traffic as a result of Google’s practices. Read More

In a SaaS model, software and applications are delivered via the Cloud and the Internet, rather than traditional on-premise modes. The SaaS of software deployment hosts individual or bundled software and application assets using a centralized multi-tenant framework in such a way that it can be acce Read More

Check-lists can work in the world of strategy and management as well. And in change management too. So what kind of check list could one draw up and implement in change management? Let’s take a look.

As we know, having a change management program can enable a company transition to a new business Read More

When a company transitions to a new business model, following an acquisition or restructuring, there is major change which affects employees, customers and the business relationships that both these key stakeholders have within the company and outside. Legislative changes are also an originator for Read More

It is not uncommon nowadays to see everyone’s Facebook page open in the morning as you walk to your workstation. Facebook users actually wish friends (and colleagues) an online good morning over the FB chat window or even post it as their home pages.

It also very likely that while people convers Read More

Take the fact that email is one of the most popular platforms for digital delinquents. Whether it is hacking, phishing, or malware, email has emerged as the Trojan Horse of choice for the shady and the disingenuous who make a living out of the digital misery of the unprotected and the unsuspecting. Read More

With regard to content marketing, you must experiment a lot to find the right type of content and the optimal time to post it. With our vast digital experience, we eliminate the guess work and analyze your competitors’ content to help you understand the landscape. Master the digital competitive lan Read More

“Never stop testing, and your advertising will never stop improving.” David Ogilvy’s suggestion goes for all your content marketing strategies too. Your customers’ interests are changing and you need to look for better ways to amplify and disseminate your messages. Read More

Videos are the most popular form of content says a research report by Aberdeen Group, followed by white papers. Well, that’s because visual content is processed 60,000 times faster than text. Internal or external business videos, explainer videos created from already existing content, or fresh vide Read More

Big data is the latest investment trend which is being looked at by many organisations. Marketing leaders have understood that collecting and analysing the data is essential for the progress of every organisation. The traditional method involved the collection of data on a company’s database to rec Read More