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Coming up with good business ideas takes practice, just like anything else. In this post, you'll learn about the most common kind of business idea that entrepreneurs tend to latch on to - and why it's an idea that sounds good in theory, but doesn't work well in practice. Read More

For the last three months, I’ve been trying to resolve a payment issue with Reliance Home Comfort, a water heater service provider in Canada.

When my wife and I moved home last July, we switched from our current provider to Reliance, and took advantage of a special introductory offer that would Read More

One of the greatest fears for any independent shop owner is the introduction of a big box store. Historically, the big box store was the death of the downtown shopping area. Today, however, many consumers have a greater respect and understanding of the importance of supporting local businesses. But Read More

For online marketers, success usually boils down to two simple things: traffic and conversions. But how does someone cut through all of the noise online to capture the prized attention and fans? Read More

Many businesses hesitate to use Mobile SMS Marketing, indeed many businesses use it badly. As with any marketing campaign or channel, the key thing is that it needs to be done at the right time with the right content, providing value to the customer. Find out how you can use Mobile SMS Marketing t Read More

Just because a customer decides to opt-out of receiving email updates from a company, doesn't mean they can't still contribute towards the campaign's success.

So says email marketing expert Lisa Wiese, who believes parting shots delivered by freshly 'opted-out' users can help brands pi Read More

Print marketing has a very local impact and uses brochures, flyers, postcards, posters to promote products and services within the neighborhood. Read More

When you are talking about your direct sales business, you get a lot of people who ask why they should buy products from a direct sales business as opposed to online or at a store.
The disadvantage to being a home-based business is that you are constantly forced to legitimize your business to pote Read More

This is great for helping your relationship with newbies, but it will also allow you to listen to everything people want to know the answer to. It’s like doing market research without leaving your site. Read More