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Proper “worker classification,” as it is often referred to, is a major focus for the IRS. The primary reason the IRS has upped its focus in this area? Payroll taxes! Read More

At the heart of any successful franchise evaluation is the process where you contact existing franchisees to learn firsthand about their experiences in the franchise system as business owners. Jerry Pollio has pointers for how to approach this stage of the evaluation process. Read More

Thinking about the day you sell your startup? Private companies should prepare for enticing calls from Private Equity (PE) firms and corporate buyers. Michael Evans advises you be ready with a strategy to explore and seriously consider the “deal that may be too good to pass up.” Read More

Those job candidates you write off as "over-qualified" are the smartest, most seasoned and productive workers you will every find. They will accomplish more in a 40-hour work week than a young green-horn will do in a month. And to top it off, they will work for less pay. Read More

Don Draper has left the building is an announcement bound to dismay any woman with a pulse, but it should hearten marketers.

That’s because Don Draper represents the old school of marketing, said Tom Fishburne, CEO of Marketoon Studios, at Integrated Marketing Week earlier this month.

In the Read More

Facebook boasts the largest user base of any social network, so if your business doesn’t have a solid Facebook presence, you’re simply missing lead generation opportunities. Learn how to get your Facebook page back on track for success from Marketo's social media manager, Jason Miller. Read More

Learn how to take your content creation efforts to the next level by using paid, earned, and owned media as part of your initial content marketing strategy.

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”

While this is true, Read More

In order to grow, a company must identify potential growth markets and opportunities for the organization’s limited resources while aligning working capital investments to support the execution of that strategy. Michael Evans shares seven strategies for exponential growth. Read More

The organizations that are surviving -- even thriving -- today are the ones that have demonstrated they are willing to adapt and be prepared to change direction when market conditions dictate that they should. Read More

There is an interesting gene in an MMA fighter that I want to talk about, because lately I’ve been hearing a lot of people scared of jumping into new platforms; worried about trying Instagram Video or Vine or Wanelo. They fascinate me because there’s a fear of losing, of wasting one’s time. How do Read More