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Customers today have many options and places to buy products and services. Technology interfaces such as call centers and automated responses are only a way to supplement and amplify what should be the heart of your effort: a relentless, person-to-person focus on the customer’s objectives and chall Read More

Getting your content in front of your audience is one of the most challenging aspects of content marketing. You’ve got to know who your audience is, where they’re hanging out, and how to intrigue them—not to mention, how they prefer to consume content. How do you do all that? Ken Lyons takes a look Read More

Being a hands-on manager doesn’t mean you act as an omnipresent creature peering over the shoulders of every employee. It means the opposite, actually. Yaniv Masjedi shares two ways to become a more present and empowering manager for your employees. Read More

or years, I have been an independent contractor. I’ve grown my home business into something that earns a steady income for my family. Becoming an independent contractor is one of the most profitable small businesses to start this year. Read More

No matter what you do, you will pay fees on your retirement investments. There are transaction fees when you buy stocks, and you pay expense ratios when you invest in funds. All retirement investment accounts come with fees as well. Here is what you need to know. Read More

There are seven sources of capital available to private companies from banks and other lenders. They have different costs, restrictions and availability, and smart CEOs and CFOs need to be familiar with all of them. Read More

Be prepared when pitching your startup company to a venture capitalist by anticipating the questions you will receive. Failure to have thoughtful and reasonable answers will decrease the likelihood of your company getting funded. Read More

When it comes to our personal brand, communication is a tricky thing. Most people think it only pertains to what we say. What we don’t say is often overlooked. I have friends who can captivate a crowd of 3,000 people, but can’t return a phone call. Their compelling ability as a speaker is great, bu Read More

For all the technology we’ve come to rely on, it’s still real people who are your greatest asset in business. Brian Spero of Money Crashers offers 10 ways to energize your staff and get employees motivated and more productive. Read More

It would seem that with all the business and financial experience amongst the six sharks on the popular reality show Shark Tank–a show that features business pitches from entrepreneurs who are looking for an investor–they would be able to sniff out the entrepreneurs who have potential every time. A Read More