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Successful businesses that strongly rely on Google for online market visibility increasingly need to provide better services to an engaged online audience. Read More

It’s probably no real surprise to our readers that Social Media can play an important part in how one “expresses” themselves about something you care about….and last nite’s Game of Thrones HBO television show validates that premise entirely!

That is, does Social Media enable it’s users to quickl Read More

Read about one company's creative and successful initiative to increase employee engagement and reward its customer service superstars. Would it work for your business? Read More

While both HootSuite and Buffer may fall within the category of "Social Media Management Software" I think you'll find that there are stark differences and benefits to each. Read More

Rob Bailey is the CEO of DataSift. He wrote a post this long weekend on how he manages the board of DataSift. You should read it. More importantly if Read More

A lot of people in the direct marketing industry take these strategies for granted, but not everyone knows the 4 important keys to unlocking greater profitability in your business, so I made this handy reference! Read More

Getting started with a franchise may seem like an attractive, secure option for would-be small business owners. But what many newbie franchisees don't fully realize is that starting a franchise still involves a considerable investment of time, energy, and money, and there are numerous fly-by-night Read More

Businesses need to respect and abide by the unwritten commandments of social media marketing. Following these rules is vital for success.
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When so much time and money is spent on training people about the need for constructive relations with customers, why is it often so bad? Read More

Sure, it's an unlikely source for entrepreneurial wisdom--but no less relevant. Here's what to steal from the HBO series and apply to your own company. Read More