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Small marketing budget? Need to utilize those millions of cell phones that your customer's hold? These are the secrets of Buzz Marketing... Read More

Want to know the secret to email follow up? TWO WORDS: Subject line. Because that's the only thing customers see. Because that's the only thing customers have the time to read. Because that's the only thing customers will use to decide whether or not to open it. Because that's the only way you can immediately differentiate yourself in the Read More

Social media is fast becoming an integral part of marketing campaigns. The more the internet pushes the boundaries of communication and how fast it can deliver multimedia such as videos and photos, the more it becomes ingrained into the very essence of everyone's day to day activities. People communicate in much broader ways now than they every Read More

Most social media websites give you an individual profile page alongside the option of befriending other site users. The adding of someone as a 'friend' on a social media website is not just an empty gesture. Usually when you add someone as a friend, you're giving them greater access to you through the social media channel. Read More

What's more stereotypically trivial than shoe shopping? Using Twitter, of course! Online shoe retailer Zappos does shoes and social media remarkably well. Scores of bloggers, lots of video blogging and 198 employees on Twitter help keep the company's profile high and humanize the folks behind the shoe sales. Of all the different types of soci Read More

Jeff Bezos recently highlighted, Animoto, a great self-service video creation site. As a former TV commercial director and still photographer I can relate to what Jeff is saying -- in the old days it took dozens of hours in an expensive post-production studio to create even the simplest video from collections of stills. Animoto can do it in a Read More

The opportunities to expand in today's global economy often seem daunting. Yet there are basic steps that pertain at every level of expansion and transition. No matter the size of the company you work for, there are times when work expectations might change and opportunities arise. Whether it's a departmental shift, a promotion, a permanent reloca Read More

Picture this: you get to work on time (because you've followed a well-thought-out morning routine!), you have fresh coffee just the way you like it, your computer is completely booted up and ready to get some work done, and you look over to see your neatly stacked pile of projects for the day—already prioritized because you've mastered your paper Read More

You know about backing up files at work, but when you get home it is easy to overlook the home computer, which in so many cases has insinuated itself into household routines. You come home, you check your email. You need to write a quick thank you to a friend, you run to the computer to pull up her address. You want to keep up with your nieces and Read More

Do you know of someone who is always being told to “get organized” so that he or she will show up on time, manage to find things, and get more done? Stress affects many people as they strive to cope with multiple daily tasks and events. However lack of time is not the only factor in struggling with time management skills... Read More