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All CMOs engage in a time-driven bargain: exchanging their time -- the time they've invested in market research, marketing plans, strategy development and advertising -- in return for a few minutes, hours or days of their consumers' time. But how can you know whether consumers are willing to trade their time for yours? To take the time to listen Read More

Blasting ads indiscriminately at audiences works less and less as we move forward in time. This is true for online and offline marketing. Savvy marketers now realize organic propagation of one's message is much more effective from a monetary and communications POV.

Publishing Web Digest for Marketers since April 1995 has shown Larry Chase what Read More

From the page: "When Ritu Raj opened Wag Hotel here as a luxury home-away-from-home for pampered dogs, he decided he would run the business on Google applications.

Employees check in dogs on touch-screen monitors, make appointments and use e-mail, all with Google Apps. The Web-based suite of tools — which includes corporate e-mail, calendar, w Read More

Amazon is doing something very similar with its new, quietly-launched Product Ads. Think of it as a shopping search engine built into Amazon, one that can link out to your site and drive new sales for pennies on the click. Read More

Hey Obama! Hey Clinton! Hey McCain! Psst, over here. Some members of the small business community are ticked off that small firms, which create the greatest number of new jobs in the nation and comprise 99 percent of all employers, are getting little attention during this presidential campaign season. Read More

Business.gov the official business link to the U.S. Government, managed by the U.S. Small Business Administration has developed a new search engine for small business owners. Read More

Many entrepreneurs don't have the luxury of having a separate accounting department, instead doing their own number crunching. It's not always easy, but you can make it less difficult by making use of the huge number of free financial tools for businesses that are available on the Internet. Here are 100 calculators that can help you get and keep y Read More

A House Small Business Committee hearing was called this week to examine a trend that is alarming small businesses across the country. A growing number of states are imposing so-called "business activity" taxes on companies that have a connection, or "nexus," with the state. A nexus can exist, even though a business has no employees or physica Read More

Anita Campbell, editor of Small Business Trends, asked some of the world's top marketers, small business experts and bloggers one short and sweet question: “Please share one of your best kept marketing secrets”.... Read More

20 years ago, the median price for a home in the United States was $112,500.00. Today, that kind of money might get you a super-car, but not the average home. $251,000.00 is what you would need today to buy an average home, on an average street, in an average neighborhood; no super-car included. Read More