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Small-business problems accessing capital is anticipation more than actuality for most business owners. In January, the National Federation of Independent Business survey found that "measures of credit tightness have not changed much in a decade. Only four percent of the owners (surveyed) cited the cost and availability of credit as their number Read More

From the page: " Trendspottings does it right. By emulating their approach you can improve your eNewsletter results."

I've got to admit, the visual for this newsletter is really, really, really good. Read More

Marketers often entice customers to buy a product by offering a free gift with the purchase. They might, for example, offer a free half gallon of milk with the purchase of Oreos or a pair of tickets to Disneyland with the purchase of an airline ticket. Research at the University of California, Berkeley, however, suggests this approach may not be s Read More

Some of last year's direst predictions about the economy are now coming true. Here's what you need to know about what comes next. Read More

Nearly 1 in 10 consumers surveyed (9%) say they are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch's Simultaneous Media Survey (SIMM 11).

Advertisers are allocating more dollars to sponsored links, and understanding who is influenced by them h Read More

The idea that you can make money by giving something away is no longer radical. But until recently, practically everything "free" was really just the result of what economists would call a cross-subsidy: You'd get one thing free if you bought another, or you'd get a product free only if you paid for a service.

Over the past decade, however, Read More

Searching for a government grant or no-interest loan to start a business? Don't waste your time.

"I've worked in small-business development since 1989 and there have never been any special programs for women and minorities in terms of easier access to money," says Lori Kravets, executive director of the Growth Opportunity Connection, a non Read More

Why taking the attitude of serving people will help you make more sales Read More

Linkbait works well at drawing in new readers, because linkbait posts have efficient headlines and readily digestible content, like lists. However, they get old, and some readers like myself, find that linkbait posts have little to offer after a while. Here's why Read More

After making several mistakes along these lines, this is an excellent check-list for the current or budding small business owner.

You have to plan your exit form a business at the beginning and shape that business so it can continue without you.

This post gets you headed in the right direction. Read More