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We've all seen the usual success story: a 20-something programmer gets an idea, launches a website, and within months he's already got huge traffic, multi-million dollar exit options and an interview with Wired. All the traffic graphs go straight up without faltering even for a day. These types of stories have created an atmosphere in which no Read More

From article: Despite the broader economic rumblings, it' s never been cheaper to start a company and there's still a ton of venture money out there. In fact, Ressi told me that there is so much money out there for startups that VCs are now offering to partially buy out founders' personal stakes to get deals. In effect, they are paying off the fou Read More

Marketers are seeking new and better ways to measure the effectiveness of their programs and justify their marketing spend. One concept that has elbowed its way to the front of the metrics pack is “engagement,” but while just about everyone agrees on the importance of measuring engagement — who doesn't want to know how well your customers are rece Read More

The meaning of the adjective radical is “not bound by traditional ways or beliefs.” Here are the “must dos” of a seasoned business unit's radical salesperson and marketer. No stone goes unturned in your search for new leads and clients; no sales idea is too silly or stupid to try; you sell to everyone, every day, no matter what their size; you Read More

Here's something I think more of us can relate to as technology improves! “Where did I put that document?” is often a common plaint when desks are stacked with piles of paper. However the same thing may happen with our electronic files even though, being out of sight, they don't scream for organization. The best way of handling electronic doc Read More

The minute you focus your energies on hiring your staff because you must have “diversity” or a broad range of people in your company is the minute that you are making a fatal mistake. Read More

So you are one of the millions of people in America who has real estate for sale and you haven't yet found an agent with any fresh ideas to help get your property sold. Keep looking because there is more to selling a home than posting the home on the local real estate association's website and sticking a sign in the yard. You have to be different. Read More

Are you an “almost” entrepreneur? You have the drive, but you don't have an idea. You have the passion, but you're not quite sure what it's for. Perhaps you're one of the people that say “why reinvent the wheel?”, or “if it was needed, it'd already be done”. If you are one of these people... perhaps you need a square watermelon. Read More

How many times have you visited one of the many “professional” blog advice sites, and left with little more advice than the ubiquitous (and unhelpful) “build great content?” Andy Beal has decided to share a few of his best tricks. Read More

When we talk about marketing on the web, we're talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market's interests/needs. It's not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand Read More