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A new guide from Magazine Publishers of America offers a comprehensive view of the role of media in influencing consumer purchase decisions and online behavior. The report analyzes cross-media accountability data from 32 studies to determine each medium's effectiveness through the purchase funnel. The overall findings indicate that: * Med Read More

It's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what's the best way to proceed? Read More

To pull ahead of your business competitors, you need to build a detailed profile of their strengths, weaknesses, and relationships with customers. With that information, you can compare the performance of your business with that of your main competitors, measuring factors that are important to quality of service, and use the comparison as the basi Read More

Harvard professors Robert Kaplan and David Norton developed the balanced scorecard to help translate vision and strategy into action. This technique can make strategic planning a core part of any business. They showed that financial analysis, which is largely a look backward over past performance, isn't enough to guide long-term investment decisio Read More

Recession is one of the major themes, in the mainstream media, when discussing the economy. With the fall out from subprime mortgages, increasing numbers of housing foreclosures, and balance sheet write downs among the financial corporations, many business people are becoming worried about the future of the economy. Instead of tearing out your hai Read More

Carol Bory launches BizQ.mobi, the first mobile etiquette site designed for mobile handsets for instant access to business etiquette information anytime. Read More

While the majority of the country seems to be behind the Democratic Party as the political campaigns gain steam, it seems that small business is pretty content with the Republican Party and believes it's the party for small business. According to a new survey from SurePayroll, which polled 450 small business owners, most small biz owners are pull Read More

Wow! This is the kind of customer service that they'll be mentioning in business books for years. You never know what can happen when you add a little human kindness to your "customer policies." Kudos to Zappos! Read More

Over the past 12 months I have spent hours in conversation with some of the most inspiring individuals in business and education to pinpoint the exact techniques and strategies these men and women use to inspire others to follow their vision. TFA Founder Wendy Kopp was one of them. Her story is amazing. Kopp developed the idea based on a Princeton Read More

Getting rid of the unprofitable, the time wasters, and the crazy-makers in your midst Read More