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In his DMA 07 Conference and Exhibition presentation, “Running Red Lights: The Keys To Creating Dazzling Direct Mail,” Steve Penn, CEO and executive creative director of Penn Garritano Direct Response Marketing, said he likes to think of the direct mail package as a touchpoint for the entire brand experience. Copywriters always should “tell a stor Read More

The House of Representatives approved legislation on Tuesday extending a moratorium on state Internet access taxes for seven years, sending the bill to the president to sign into law. Internet service providers say the price of Internet access could rise by as much as 17 percent if the moratorium on state taxes was allowed to expire. Read More

Personalized e-mails boost open rates, according to a MailerMailer study. The e-mail service provider found that personalized "subject" lines in particular increased the number of times recipients opened their mailings. The "subject" line is so important that, even when marketers have recipients' permission, the wrong line can still mean trou Read More

The title of this article is designed to illustrate the point of this article. Today we won't be taking a look at black-hat search engine optimization tactics. Admittedly, I've toyed with them in a “know your enemy” kind of way but I'm no expert on advanced cloaking techniques nor effective link sp@mming tactics. What we're going to cover here Read More

According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say insta Read More

Decision-makers seldom, if ever, read brochures or product data sheets or any of the traditional marketing materials. If they're needed at all, such materials should be specifically targeted at lower-level folk (gatekeepers and speedbumps) who worry about such details. When a company decides to sell M2M — which is where the big B2B money is locate Read More

There's a neat little knowledgebase, with substantial informative content, right at your fingertips and you likely don't even know it. The Insight24 directory, which aggregates business and technology webcasts, videos and podcasts, boasts over 5,000 content pieces provided by 160 companies. And we're not talking fluff and marketing spiels. The con Read More

There's a neat little knowledgebase, with substantial informative content, right at your fingertips and you likely don't even know it. The Insight24 directory, which aggregates business and technology webcasts, videos and podcasts, boasts over 5,000 content pieces provided by 160 companies. And we're not talking fluff and marketing spiels. The con Read More

No matter how much customer care training we conduct, some customers will dislike our service. They may become so irate that they confront us face-to-face, venting their frustrations--at times rather loudly and accusingly.

How are we likely to respond? By habit, we become defensive. We talk plenty. We contradict them, and tension rises. Far fro Read More

The audience for mobile Web-based campaigns is growing, and more marketers are experimenting with the medium. But many brand managers are hesitant to commit big budgets. Mobile marketing spending has been on the cusp of a major breakthrough for years. But roadblocks persist.
A Nielsen study cited in Advertising Age found that only 10% of mobile Read More