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What does small business branding entail? Should it require a personal touch or is it all business? I think it depends. But if you plan to do any online marketing, and that includes branding, then you'd better learn to get a little bit personal. Read More

I carry many hats working for a law firm. I am a legal assistant, billing clerk and also the receptionist. A couple of weeks ago I attended a seminar called “How to Be an Outstanding Receptionist.” Not that I wasn't any good at my job, but in recognition of the fact that no one is perfect and we all need improvement. Most of the seminar was a ref Read More

No matter what type of job we do or where we work, we all come in contact with negative, difficult people at some point. Our basic instinct tells us to fight back, defend ourselves, and react to their negativity with negative remarks of our own. However, we are human beings with the ability to control our responses. Read More

As a small business owner you are dependent on cash flow - and making sure that your customer payments transact seamlessly, securely and reliably are critical to that cash flow. Here's an overview of the payment options you may want to extend to your customers as well as the best practices and self-protection tactics you should employ when accept Read More

This takes me back to the time I was working for someone else. Not long after I joined them, they began re-structuring the IT departments of all their companies world-wide. Up until then, each company had their own system that made is very hard to exchange information between each other and also report back to headquarters. Read More

Chris Anderson, of Long Tail fame, has done it again with Free -- the book highlighting the successes of companies that use a Freemium (versus premium) model of sales. By no means does it claim that a business can survive giving away product/service indefinitely, but it is a strategy worth leveraging if it fits your biz. Anita Campbell reviews thi Read More

How do you go about creating a small business with Zazzle, one of a number of new Websites offering content upload and sale of designs for T-shirts, mugs, hats etc. at no initial cost. Bonnie at Squidoo gives some tips in this great lens and even a list of Websites where you can publicize your creations. The possibilities seem endless for a design Read More

There are only a few channels I actually subscribe to on YouTube. I would even say that I would call myself a rather active viewer of the site, checking out several videos a day. Though there are plenty of opportunities for brands to utilize the services that YouTube provides, the videos that get the most exposure are the ones from individuals. Her Read More

Go mobile, marketers... Read More

Nielsen recently reported that there was an average of 233 million hours spent on Facebook in the month of April. 233 Million HOURS! Let me repeat that.. Americans are spending 233 million hours a month on Facebook. That is unbelieveable. Read More