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For small businesses, local search is becoming increasingly important to the bottom line. Learn how to optimize your Google Places page. Read More

The next time you pass by your friendly neighborhood bar, I’d encourage you to walk in and look around. If you do, you will see that some brand-building tactics that were invented more than a century ago are still in use and that they seem to still be working.
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Mark Zuckerberg announced yesteday several major changes to the layout and functionality of Facebook. What's your opinion on Facebook's updates? How will this affect small business' presence on this platform? Read More

Ever since we started school we were taught the importance of spelling and grammar. If we made spelling mistakes in a paper we were docked points. Sure, Microsoft Word’s autocorrect feature comes in handy, but mistakes still slip through the cracks. Spelling in the business world is just as importa Read More

A business that doesn’t lower the price of goods and services during an economic downturn is relatively unheard of. One jewelry designer explains why he stands firm by his wholesale prices, even when the economy is slow. Read More

When you have a home business, and you are traveling for your business, you can deduct some items on your tax return. Here are some of the expenses that you can deduct if you are traveling on behalf of your business. Read More

If you had $1MM to invest in any startup, who would you invest in and why? The YEC gives their top 20 suggestions. Read More

When it comes to cutting your home office expenses, you should consider what your present expenses are, before evaluating the options available. I will reveal Read More

Email marketing is one of the most widely applied marketing tools and is vital for reaching those who are not at the cutting edge of the social media scene. Read More

Recently, I was featured in an article published on AllAnalytics.com discussing how analytics has improved our online business. While the article was well received, I ended up getting a good amount of questions asking for more specifics on exactly how and what we track for our web store. So, the pu Read More