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Print advertising is dead.

At least that's why most people will tell you, especially us online marketers.

While print advertising is not as effective as online marketing in most cases, it still has value and can become an important part of your overall marketing plan. Read More

LinkedIn Endorsement is a great way to prove your credibility. It is a feature that allows other LinkedIn users to vouch for the skills listed on the profiles. Endorsements are effective in proving your expertise and supporting your claims. Below are ways you can consider doing to get more LinkedIn Read More

Launching a new product is NOT easy, so understanding the stages of product packaging and development is key to an effective product launch strategy.

You have a new idea for your business, and the new product seems like it should be a winner.

Here are Some Great Tips to Help You Launch a New Read More

Local SEO for a multi location business requires a different strategy and setup as opposed to a single location business. In this video I explain how to setup your website to optimize for multiple locations as well as your Google My Business listings. Read More

As an occasional angel investor, I always ask for a business pitch to get me in the mood. I’m still amazed at how many technical entrepreneurs don’t have a business pitch, and offer me their product pitch or product spec instead. I’m a technologist, so I always love to learn about the product, but Read More

When selling your business to employees or family, ownership lessons rise to a special level of importance. Regardless of the financial, inheritance, estate or valuation aspects of the plan, the real question is how to prepare your successors to run the company. Read More

Most small businesses and young startups can’t afford to hire marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.

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Consumers value authenticity and seek out brands striving to make a genuine connection. Here's a close look at three businesses who do a great job telling their brand story through product packaging. Read More

Content marketing is an integral part of your digital marketing strategy.

In 2017, we saw extensive adoption of content based promotion across all industries. In 2018, the practice will continue to thrive even more; especially in small and medium sized businesses. Read More

Navigating the world of social media marketing doesn’t have to be a nerve-wracking experience. When talking about social media marketing, it is just as important to invest some time in understanding what not to do when using social media for business. Read More