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The age-old debate — but times change.

Here’s exactly what you need to know in 2018 (& beyond) for maximum marketing efficiency & ROI.

Let’s dive into 3 major considerations you need to be aware of before publishing that job advert (or calling a digital agency).

PLUS: Check out the downlo Read More

What is a Content Marketing Engine? It is the processes, tools and people that deliver consistent, targeted, high quality content in a variety of media formats.
A content engine can include blog content, eBooks, webinars, infographics, videos, slideshares and slidesets.

Content Marketing, done Read More

This week, we got into the sadness of crummy email marketing, the delight of writing productivity, and the puzzle of why anyone ever treated marketing and selling like they were two completely different things. Read More

Aspiring entrepreneurs who rely only on traditional learning vehicles (teachers, classrooms, and risk-free practice) are doomed to failure in anticipating change today. Either they are never really ready to commit, study an opportunity until it has passed, or fail with tools and techniques from a b Read More

How many Instagram users are there? Hint: Dr. Evil knows the answer. Get some tips and tricks for making this popular platform work for you. Read More

Predictive analytics: a term you may be familiar with if you have even the smallest window into the recent developments in enterprise technology. There is very real hype buzzing around terms that tech startups love to plaster all over their marketing campaigns, such as “artificial intelligence”, “d Read More

Most companies today claim they are embarked on a transformation to ensure their long-term survival in this era of disruption and rapid change. But in their day-to-day practices, many of their leaders and employees blindly follow the same practices they always have. The results include a rising tid Read More

I have to remind myself that not everyone is a writer like I am. That sometimes businesses struggle to hit the mark with their blog content (if they didn’t, I’d be out of business). Still, I know that often, entrepreneurs are willing to make their blog content better…only they don’t know how. So le Read More

A business that is not growing is in danger of becoming obsolete. Use these tips to continue to grow your business with the help of customers, employees and other stakeholders. Read More

Jenny Halasz is one of those names you see everywhere – well anywhere you expect to find great content about SEO. She’s often the author of some of the best content on Search Engine Land and Search Engine Journal. She can also be seen speaking at conferences like the State of Search Conference, Int Read More