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I know I said last week that for the next couple of weeks my focus will be on how to find the right people to have on your team. But as I was helping a friend out with her resume the topic of referees came up and the way my friend reacted to it, well, I could relate to it, and so I thought you prob Read More

There is an old saying that good lawyers run away from risk, while good businessmen run towards risk. Entrepreneurs see “no risk” as meaning “no reward.” In reality, all risks are not the same. Many risks can be managed or calculated to improve growth or provide a competitive edge, while others, li Read More

Because the Hotel industry focuses heavily on creating experiences and relationships with customers and guests, marketing that inspires customer loyalty while also reaching out to new customers is an important part of ensuring the Hotel industry’s success.

Social Media Marketing is a p Read More

Let me ask you a simple question: why did you start blogging?

To make money? To build your brand online? To build relationships with other influencers? Read More

In the past few years, freelancing has become an increasingly popular option over traditional 9-to-5 jobs in the worldwide work landscape because of its convenience. In fact, according to a survey released by Freelancers Union and Upwork in 2017, the freelance workforce grew at a rate three times f Read More

If your company is using social media, you’ve probably got someone in charge of it all. Perhaps one or two of your people handle everything, including promoting content, monitoring activity around your brand, responding to customer questions or complaints, curating industry-related news and trends, Read More

Here are 4 of the most common challenges you’ll encounter running your own business and proven tactics to help you overcome those challenges.

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Just like any other digital marketing initiatives, content marketing requires constant analysis over time, looking for new trends and insights that can streamline your strategy and ensure the success of your campaign.

Here are seven content marketing trends to watch out for in 2018. Read More

Putting your trust as a marketer or brand in third-party social media tools to manage all of your posts can be a bit scary.

You might be wondering:

Are my posts getting optimal reach and engagement?
Do social media platforms penalize third-party tools?
Are third-party tools really worth th Read More

Majority of the blogs die within 3 months of the launch because of lack of website traffic.

If you’re one among them who are struggling to get more search traffic, I have a quick tip for you: build high-quality backlinks or have an effective backlinks strategy as soon as possible. Read More