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Consumers are far more advertising savvy than they once were. They know that companies are more than willing to promise everything under the sun. They are also conscious of the fact that actions speak far more effectively to the true motivations and values of a company that platitudes. Read More

Do you track the return on your social media activity in Google Analytics?

Want to discover some valuable shortcuts?

To explore cool hacks for Google Analytics, I interview Annie Cushing. Read More

Want to engage your audience and capture your readers? Read on to find out how - here, 70 experts give their take on how they get people to read, share, comment, opt-in, and take action. Read More

In mid-2016, Instagram, the new Facebook-owned app, released Stories, a feature that was basically a rip-off of Snapchat. Unlike Poke, Instagram Stories was successful. In fact, some users are now saying that Instagram has made Snapchat better than Snapchat ever could. Indeed, Snapchat is no longer Read More

Let the undeniably sage wisdom of Jack Handey from SNL's "Deep Thoughts" jump-start your ecommerce sales and grow your business. Read More

While deal sites like Groupon may have proven a steep investment for small businesses in the past, a new flexibility on the part of such sites could potentially make them attractive once again. Additionally entrepreneurs can learn from certain coupon "hacks" that other small business owners have sh Read More

Given the profitable capabilities of video, there are innumerable tools available to help business create effective and quality videos. Let's takes a look at some of the best tools to create animated videos for business. Read More

What struggles and growing pains do small businesses face after they’ve opened successfully? Find out how Tradewinds Café & Catering Co. navigated the challenges of managing their business. Read More

Learn how to use Pinterest strategically to promote your blog, website, or ecommerce store. It's a great visual marketing platform that you can use to drive traffic, build your audience and even make sales, direct from Pinterest. Read More

Let’s take a look at seven automated email flows that every e-commerce store needs to set up and optimize, to keep audience members engaged and advancing along the sales funnel. Read More