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Church systems and processes are a means of loving people and enabling the church to grow beyond the capacity of the pastor/s. Read More

Voice-activated assistants with artificial intelligence are moving from the home to the office.

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Instagram is now a hub where regular people find (and judge) the visual identity of a business. Without a strong Instagram presence, companies risk being ignored or forgotten, especially among the next generation of consumers. Among American teens, Instagram is actually considered the single most i Read More

Most successful small businesses owe their growth and success in large part to strategy and strategic planning. Success is accomplished through a combination of strategic thinking, planning and management. Adopt a strategic approach to business operations to clearly define your direction to success Read More

Want to know what images will work for your online marketing to stay brand consistent? Here is the most up to date Social Media Image Size Guide. Read More

Tom Andrews, direct-response copywriter, tells you why the length of your sales letter does matter.

There's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention Read More

You don’t need to start your business in a big startup capital like the Silicon Valley or New York City in order to be successful. According to a new list from Entrepreneur and Livability, some of the best cities for entrepreneurs are actually lesser-known towns. Read More

We've provided advice in the past about how to improve your video marketing efforts on YouTube and similar platforms for an SEO boost and broader reach. Now we're going to talk about what you should never do on YouTube – or any other video platform, for that matter. These are the mistakes that will Read More

A content strategy sets a path to create, distribute and track the usage of content in relation to the buyer’s journey and the marketing touch points in the sales funnel.

Some experts think content strategy should be separate from content marketing strategy, but for the sake of simplicity we can Read More

Compromise your small business reputation just once and it can be almost impossible to recover. It is all too easy to get impatient and inject a pushy sales message or two but to do so can destroy all your hard work up to that point. Building a successful lead generation process is a marathon not a Read More