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Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks Read More

What Google found out about the changing face of B2B marketing, and what it means for us content marketers. Read More

Looking for a simpler, faster way to create new and valuable content? Read some great tips, and get some good resources here. Read More

All managers face the same question: “How do I improve the way my business works?”

Well, according to BPTrends 2016 report, the percentage of executives who see processes as the crucial way to drive their businesses forward is 24 times the number who always have standard processes to follow and Read More

Finding a stylish and affordable groomsman suit can be a challenge and of course a strain on the budget. Meet the founders of The Groomsman Suit, a company offering stylish and affordable groomsman and wedding tuxedos minus the skyrocketing cost and frustrating process.
The idea of selling groomsm Read More

You've probably gotten this business advice or heard it dozens of times from well-meaning people, “you need to do what you love”. They'll tell you that's the key to success as an entrepreneur.

Not true. Not true at all.

Actually, it's so misguided that it has caused many would-be entreprene Read More

Comedy and music are not the only things selling out there – it’s business in general that has profited enormously over the years thanks to the use of video marketing. So, what sets video marketing apart from the other channels of marketing? What are the reasons customers look at video as being the Read More

Learning how a company creates content, what channels it uses to deliver that content, and to whom they’re marketing, can give you valuable insight on how to create and use your own content. Watching customer reaction to a company’s content marketing will also provide useful information, such as th Read More

Great networkers know that the shortest route to the right person is not a straight line. Here are some tips to navigate the longer, more successful route. Read More

With everything going on in The United States having to do with the name "Trump," I had to pose this question to my readers. But, this goes deeper. As you'll see, it's about trust and more. Read More