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Traditionally, many businesses have gotten into the habit of using a mass-marketing approach, with precision focus on driving conversations. Now, with a wealth of available communication tools providing service and adding value, companies are seeing the importance of building long-term and sustaina Read More

If you’re like three-quarters of working age Americans, you’re either looking for a job or a new job. In today’s competitive job market it’s crucial to have the skill sets today’s employers are looking for... Here is a list of the top 10 jobs and 10 most critical skills for 2013. Read More

Business can build high volumes of data, coming in at a rapid pace from a wide variety of sources. Without a proper Big Data solution, finding relevant relationships is like fishing in the dark. For chief information officers, priority is to enable their businesses to make better decisions faster. Read More

Believe it or not, prices of goods vary throughout the year. Thanks to research conducted by Lifehacker.com, we provide you a general buying guide for 2013. Here is the best time to buy... well everything! Read More

67% of consumers state they are inclined to spend more money with a company that provides top-notch customer service, and 75% of consumers are willing to spend more money with companies that boast a history of quality customer service. To keep the numbers high, businesses are changing... Read More

The cost of health care has been on the rise, and employer-sponsored insurance is on the decline. The Affordable Care Act will affect the health care trend in a big way, and it has important implications for the nation’s small businesses. Read More

It’s important that marketers stay abreast of the most relevant marketing conferences. Whether attending, sponsoring, or simply looking for inspiration around your own events, now is the time to start your planning. Events and conferences are essential tools for the modern day marketer... Read More

For many small business owners, social media also seems to require a huge amount of time for a questionable payoff, and most just don’t know where to start. The infographic below provides an easy-to-follow plan for managing your business’s social presence through each month of 2013. Read More

While 2012 was touted to be the end of the world, we have yet to suffer the apocalypse. Online, well, that’s another story. There is no doubt that Google is actively changing the changing the world of questionable SEO practices. Here, we take a look at companies that have suffered through this Inte Read More

Shoppers are increasingly relying on local search results, and larger retailers are noticing. Nearly half of the larger brands plan to increase their local marketing efforts in 2013. Below, we take a look at why it’s time for small businesses to follow the same marketing plan and keep it local. Read More