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Recently I was taking an inventory of the integrated marketing tactics we had stockpiled in our arsenal. Engaging Web site – check. Social media – check. Email campaign – check. Print material – check. White paper…..wait, what? Major uncheck.

So I began to do some research with the help and guid Read More

Fortunately for you, understanding SEO does not require a degree in IT nor a huge budget. To put it simply: SEO (search engine optimization) is all about getting your company as close to the top of your desired search as possible. Read More

You can’t force innovation into your business. But adding the right pieces and cultivating a culture conducive to creativity can help put everyone in an ideal frame of mind to be more creative and innovative.

If you want to succeed in today’s highly competitive market, it’s imperative to build a Read More

It’s true: creating a good name for your business or products is crucial to long term success. In general, business names should be short, easy to say and spell and the product or business name should “stick” in the minds of the consumer. That much we know. Read More

Michael Gerber wrote a very popular book entitled The E Myth Revisited about the myths of Entrepreneurship. He explained that there are three skills necessary for an Entrepreneur to win. Gerber said that entrepreneurs must posses and exercise all three of the following skills to succeed at business Read More

Data driven marketing, personalization, customization and more makes the focus on your customers and their needs. And it makes you more money--what's not to like? Read More

Writing off your business's bad debt is not to be taken lightly. Learn just how negatively it affects your cash flow and how to avoid it. Read More

Is your marketing making you insane? If you keep doing the same type of marketing over and over again, how can you expect different results? Read More

Working from home has many positive attributes, but it also comes with its own set of unique challenges - especially during the summer time when school is out. Constant distractions, keeping the kids entertained and managing work-life balance are just a few of the concerns that work at home women h Read More

Are you a procrastinator? It's time to condition your brain for productivity and stop procrastinating. Today's post will discuss three tips that can work wonders to eliminate procrastination. Read More