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So you have a business idea. You’ve heard so much about startups going big, such as Square, Pinterest or Dropbox. At the same time, hundreds, if not thousands of new businesses failed and gave up after a few months. How do we increase our chances of launching a successful startup? By finding the ri Read More

If you want to start selling online, there’s a good chance you’re thinking about opening your very own online store. But how to do it? Should you use a ready-to-go ecommerce platform or create your own system? Or maybe there’s another way and a webstore won’t be the best solution for you. This is e Read More

Value co-creation moves from teaching the customer to learning from each other. It causes us to leverage our individual and shared experiences together, creating something that we could not have produced separately or in the traditional ways I've spoken of earlier in the post. Read More

Marketing your small business Website is easier than you think. Nikki Pilkington offers this gigantic resource including a blog post and free e-book that will give you tons of actionable ideas you could probably start implementing today. Some of these ideas you may have already thought of, others p Read More