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Successful online businesses understand they are now B2P, or Business-to-People companies. One of the ways to go off track on social media is to focus on the tools and platforms. Social media is about connecting with people. Web marketing is a Business-to-People environment. Read More

Image a highly visible executive at a large private firm announcing she will stop using irony and parody in her blog posts. Her intention was to use wit to further her point although some readers misunderstood her humor. As a gesture to her readers she writes that going forward she will focus her tone on clarity of message with the goal of forging Read More

In today's unpredictable marketing climate, many business owners are riding the waves of our recent economic tides by focusing their attention on the customer. Thoughtful customer feedback is one of the most valuable sources of information to consider for informed marketing decisions. However, eliciting informative customer feedback is sometimes Read More