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The most difficult thing when you launch a new startup is to advertise it. Nobody knows you or your product. So how can you spread the word? Here are some valuable tips for entrepreneurs on how to advertise your startup for maximum exposure. Read More

You represent your brand, but if your brand doesn’t offer anything to the public, you’re not likely to attract customers. It needs value. Fortunately, your brand most likely began with a good idea, and it can provide real value to clients. The trick is communicating that to your audience and being Read More

Information is getting easier to gather as technologies evolve, but what do we DO with that information once we have it? Is there such a thing as too much data? Read More

This quarter, we decided to take a closer look at an incredibly important topic: women in the world of small business. When compared to their male counterparts, how eligible are female entrepreneurs for business financing? What sorts of loans do they get, for how much money, and at what rates? Are Read More

It's a pretty common question. And, there is not one answer. That's because there are thousands of franchise opportunities to choose from. All with different financial requirements. This article will help you figure out the money part of buying a franchise. Read More

You may encounter terms on business websites or when working with an accountant with which you are unfamiliar. Don’t skip over them. They can be crucial in your thinking as a business owner. Here is a core glossary of financial terms every small business owner should know. Read More

Marketing to attract new franchise owners is a science. But, like all science, it can be abused. People looking to buy a franchise can get taken advantage of. Here's an example of what I mean. Read More

A reporter from The Plain Dealer, the largest newspaper in Ohio, posed a series of questions to me about buying a franchise. Here are my answers. This was also posted on Cleveland.com Read More

Working from home can help you be more relaxed, but don't get too relaxed. Use these tips to help your increase your productivity from a home-based franchise setup. Read More

Snapchat has always been a perfect example of the Silicon Valley mantra of growth first, monetization later. And now, four years after the app's launch and with users watching 10 billion videos every day, the company is focusing harder than ever on revenue, launching a clutch of new products for ad Read More